TireTutor
Expert review and usability testing for ecommerce site specializing in automotive tires
Problem Statement
in progress
Objective
Our team performed a series of usability tests on the mobile version of tiretutor.com.
The goal of this study is to identify usability problems that affect customer engagement and provide actionable recommendations for improvement.
User
Our client for this project was TireTutor. TireTutor is an e-commerce website intended to make the tire purchasing and installation process more efficient by providing the best deals to its customers from local dealers.
Methods
Requirements & Constraints
Task Analysis
Expert Review
Usability Testing
Tools
UserZoom
Team
Stephanie Yeager
Kenzie Barden
Process
Research Objectives
in progress
Expert Review
in progress
Usability Testing
in progress
Analysis & Reccomendations
in progress
Results & Reflections
in progress
Next Steps
in progress